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13 October 2019

Pizza Punks

by Syd Briscoe


Subway: “Sorry, Italy” - 30s

Subway gleefully celebrate upsetting an entire nation with their rip off of a beloved national cuisine: pizza subs. The decision to embrace their image as the shittier version of more upmarket foods has an anarchic quality to it, and is a canny approach to take as opposed to harping on about the quality of ingredients like others in the sector.

The ad, directed by Greg Bray, has a similarly unexpected quality - a slice of life, travel documentary feel which certainly doesn't scream 'fast food commercial'. From nuns ripping down posters to locals chasing away the camera in disgust, it's a boiseterous way to draw attention to the new sandwich-pizza hybrid.


Creative Agency: Above+Beyond Ⓦ
Agency Producer: Charlotte Whittall
Film Production: Mad Cow Ⓟ Ⓦ
Director: Greg Bray Ⓟ Ⓦ
Producer: Pete Chambers / Nicholas Unsworth
Head of Production: Anita Osborne
Editor: Johannes Schäfer
Colourist: Jax Harney ♀ @ Cheat
Sound Designer: James Lyme @ No.8 Ⓟ Ⓦ

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