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29 April 2019

Survival stories.

by Andrew MacGregor


Stroke Association: “Heads” - 60s

Stroke survivors discuss loss and hope in this visually arresting Stroke Association ad, which matches contributors with colourful, abstract representations of themselves. From crumbling busts to a head filled with rubber bands, director Lotje Sodderlund - a recovering stroke victim herself - offers a more vibrant portrayal of the condition than audiences are used to.

Which isn't to say the ad is a happy-go-lucky watch. The cast - one of whom is younger than you might expect - describe both the physical and psychological effects with sombre eloquence, lamenting the lost pieces that once formed their whole.

Crucially, however, the ad reminds us of the human body's regenerative abilities. Even if it takes one member of the cast a little longer to form the words that matter, it speaks to the importance of proper funding for charities like the advertised organisation.


Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Andy Vasey / Dan Warner
Creative: Toby Allen / Jim Hilson
Account Team: Laura Hale / Caroline Rosenberg
Planner: Sam Williams / Jemima Maunder-Taylor
Agency Producer: Edwina Dennison
Film Production: Lief Ⓟ Ⓦ
Director: Lotje Sodderland Ⓦ
Producer: Margo Mars
Production M'ger: Polly Leach
Cinematographer: Sine Brooker
Post Production: Absolute Post Ⓟ Ⓦ
3D VFX: Jelly Luise / Diego Vazquez
Animation: Mandy Smith
Sound Designer: Ben Chick
Thanks To: Amie Dicke / Nina Cairns / Rhea Thierstein

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