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25 February 2020

Sky's the limit.

by Andrew MacGregor

Starling Bank: “Off the Ground” - 60s

Last year, Starling Bank marked their television debut with a flock of CG birds. Here, they opt for a garden shed-cum-flying machine to illustrate how they can help fledging businesses.

Drawing inspiration from the likes of Wallace & Gromit and Raymond Briggs’s Father Christmas, the ad shows a woman take off in a heli-shack while hubby and daughter watch with pride.

A smooth flight wouldn’t raise viewers’ pulses, however, so director Elliot Dear unleashes a lightning bolt on the wooden aircraft for good measure. Fortunately, the advertised bank are used to helping businesses ride out the storm.

Despite the big-budget aesthetic, Dear ensures that we empathise with the protagonist as she runs the gamut of entrepreneurial emotions. Furthermore, it underlines the brand’s progressive attitude towards female business owners under the cosh.

TV Producer: Louise Richardson @ Arthur and Martha Ⓟ Ⓦ
Film Production: Blinkink Ⓟ Ⓦ
Director: Elliot Dear Ⓟ Ⓦ
Producer: Alex Halley
Cinematographer: Peter Suschitzky
Make-Up: Susana Mota
Colourist: Denny Cooper Ⓟ Ⓦ @ UNIT Ⓟ Ⓦ
Sound Designer: Anthony Moore / Jon Clarke @ Factory Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.