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13 October 2019

We will stand and fight.

by Syd Briscoe

Stand Up To Cancer: “Delivered With a Punch” - 60s

Cancer is in the crosshairs in this celebrity-heavy commercial for Stand Up To Cancer's annual fundraising drive. A series of fast-paced vignettes see stars such as Martin Freeman and Tom Felton describe the disease in various ways, before asserting that people themselves can be just as ruthless in their decision to fight back.

Whilst there are obvious issues with the 'cancer as a battle' narrative so many charities employ (namely, that one who loses the battle could have fought harder), there's no denying this film's mettle. Whether it's being sponsored to try and break a world record or throwing a charity fancy dress day, there are plenty of ways for motivated viewers to raise funds.

Film Production: RSA Ⓟ Ⓦ
Director: Juriaan Booij Ⓟ Ⓦ
Producer: Lisa Joseph
Production Ass'nt: Karen Graham
1st AD: Matt Lawson
Cinematographer: Edgar Dubrovskiy
Choreography: Natricia Bernard
Editor: Sally Cooper ♀ Ⓟ Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: James Benn @ Bark Soho Ⓟ Ⓦ
Composer: Jak Melvin @ Eclectic Ⓟ Ⓦ

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