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15 October 2019

Paradise found.

by Andrew MacGregor

Squarespace: “Paradise Motors” - 50s

Squarespace channel raw ambition in this Patrick Daughters-directed ad, which features a would-be garage owner with his game face well and truly on. At first alone and bathed in the glow of his laptop screen, the protagonist soon watches as Paradise Motors - complete with fetching neon sign - comes together before his very eyes.

This is done through a mix of tangible set design and strong VFX work, with Daughters ensuring viewers appreciate the scale of this petrolhead's ambition. Furthermore, the ad's well-calibrated sound design and drone soundtrack immerse the audience in this hypothetical paradise right until the last website element is in place.

Film Production: Anonymous Content Ⓦ
Director: Patrick Daughters (Gorgeous Ⓟ Ⓦ)
Production Designer: Rob Pearson
Editor: Ben Campbell Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ

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