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27 November 2019

One Man's Trash

by Syd Briscoe

Squarespace: “Oscar the Grouch” - 2 mins 33s

The Muppets have been getting a new lease of life in the ad world recently, and this time it's their grumpiest member's turn to shine. A passing art connaisseur catapults Oscar the Grouch and his beloved piles of trash into the mainstream with a few brief clicks, letting a page from the advertised website builder do the talking for him.

The narrative unfolds leisurely over two-and-a-half minutes, allowing director Jim Jenkins to pepper visual and verbal jokes throughout as Mr T. Grouch takes the opposite path to one usually trodden by aspiring artists: from jaded and ungrateful to loving how miserable all the attention makes him.

With not-so-subtle digs at modern art criticism and celebrity culture underpinning the humour, this film positions Squarespace as a self-aware brand which takes its young customer base's ambitions seriously. With the right website, turning trash into treasure seems like a doddle... even for a reluctant artiste like Oscar.

Film Production: O Positive Ⓟ Ⓦ
Director: Jim Jenkins Ⓟ Ⓦ
Producer: Marc Grill
Cinematographer: Stuart Dryburgh
Production Designer: Julian Laverdiere

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