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4 February 2019

All Hate Needs

by Syd Briscoe

Sprite: “I Love You, Hater” - 90s

While some prefer to block out the haters, Sprite encourage us to take a different approach to naysayers: reply with love instead. Social media is the big target here, as mean or abusive comments are interspersed with positive responses from their recipients.

From sporting freckles to being over or underweight, having braces to being gay, this canny montage from Karim Huu Do shows people embracing the things others have told them to hate about themselves. Courtesy of some good casting and a crowd-pleasing soundtrack and, it offers a small ray of light in murky times.

Director: Karim Huu Do Ⓟ Ⓦ (Object & Animal Ⓟ Ⓦ)
Cinematographer: Mattias Rudh
Production Designer: Leandro Sussman
Art Department: Jon Blud
Stylist: Laura Vandall
Editor: Leila Sarraf ♀
Post Production: MPC Ⓟ Ⓦ
Colourist: Ricky Gausis

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