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23 August 2019

Day trippers.

by Jason Stone

South Western Railway: “Great Days Never Leave You” - 40s

This is such a lovely idea – kudos to Alicia Job and Jess Watson at Engine – and it's been beautifully executed by Don & Nic at Outsider. It encourages punters living south west of London to use the advertised railway to make a day trip to remember. This notion is brought to life by depicting characters from the places they visit as a growing cavalcade joining in the fun.

It's been delivered with a great deal of warmth and humanity, making it a feelgood film which has a good chance of persuading people to do what it advocates. (Of course, as the long-suffering users of this railway will tell you, persuading more people to use their trains is not exactly the brightest idea… there is more agony and suffering on a daily basis at South Western's London terminus then there ever was at the battle which gave it its name!)

But let's not be churlish, this is a super piece of work and fully deserving of its five stars.

Creative Agency: Engine Ⓟ Ⓦ
Creative Director: Steve Hawthorne / Katy Hopkins
Creative: Alicia Job / Jess Watson
Account Team: Robert Carter / Sally Heiser
Planner: Nicola Dyball
Agency Producer: Stefanie Forbes
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Cinematographer: Tom Townend
Production Designer: Chris Oddy
Stylist: Tara Stift
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Compositor: James Belch
3D VFX: Simon French
Sound Designer: Dugal McDonald @ Wave Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.