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27 September 2019

Deeply Designed

by Syd Briscoe


Sofology: “Guitar” - 30s

Did we ever think we'd be confronted with Owen Wilson explaining that the curves of a guitar are designed to mould perfectly to the human body? No. Does it absolutely work in the actor's latest commercial for Sofology? Weirdly, yes.

Wilson remains an offbeat yet strangely fitting choice for the brand, as he rattles off effusive adjectives which could fit both his instrument and the couch he's sitting on - although not himself, no matter how his flirtatious little look might suggest otherwise. The actual content of the script talking about design isn't the point, it's the way Wilson sells it to the hilt that makes this work.


Director: Chris Cottam Ⓟ Ⓦ (Hello Love Ⓟ Ⓦ)
Cinematographer: Jason Lehel
Editor: Gareth McEwen Ⓦ @ Speade Ⓟ Ⓦ
Casting Co: Talent Republic Ⓟ Ⓦ

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