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1 November 2019

Encore, encore!

by Andrew MacGregor

Smyths: “Toychestra” - 40s

Smyths bid to avoid Difficult Second Album Syndrome with another performance by Oscar - the computer-animated youngster who sang If I Were Toy' back in 2016. The tune may be the same, but there are now more strings to Oscar's bow - for one, he's now the conductor of his very own orchestra of llamas, Pikachus, and monster trucks, to name but a few.

This may not boast the same novelty as the original, but MPC's showman-inspired animation and lyrics such as "I'd master the Fart Master, for sure!" deliver the requisite feel-good factor. Furthermore, there's a smart continuation of the campaign's gender-neutral vibe as Oscar lines up next to a row of fashion dolls to avoid detection la 'Toy Story'.

Creative Agency: McCann Manchester Ⓟ Ⓦ
ECD: Dave Price
Creative: Adam Richardson / Becci Nadin
Account Team: Louisa Craggs / Rebecca Ziantoni / Emily Boggs
Senior Planner: Amanda Jones
Agency Producer: Melissa Bennett
Film Production: 2AM Films Ⓟ Ⓦ
Director: Steve Cope Ⓟ Ⓦ
Producer: Alice Morris
Executive Producer: Nick Crabb
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
Colourist: Duncan Russell @ MPC Ⓟ Ⓦ
Animation: Dominic Alderson (CG Lead) / Anthony Bloor (2D Lead) / Tomek Zietkiewicz (Senior Producer) @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

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