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2 April 2019

Pants Dance

by Syd Briscoe

Sloggi: “Ice Rink” - 65s

Lingerie brand Sloggi present this genre-bending ice rink escapade to celebrate the sheer comfort of their underwear collection. Directed by Owen Trevor, the film features a figure skater who's accompanied by her very own gospel choir... only to be confronted by a much noisier counterpart.

Of course, it's impossible to engage in conflict while wearing comfy skivvies, so the opposing crews join forces to create a gospel-metal hybrid - much to the delight of a passing Zamboni driver. The result is flashy, fun, and surprisingly wholesome, considering the cast are barely-dressed by the end.

Creative Agency: MullenLowe Ⓟ Ⓦ
Film Production: Stink Ⓟ Ⓦ
Director: Owen Trevor Ⓟ Ⓦ
Editor: Guy Savin @ Marshall Street Editors Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: Jeremy Newton / Jonathan Watts
Music Production: Adelphoi Ⓟ Ⓦ

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