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26 March 2019


by Andrew MacGregor

Slaves: “Bugs” - 4 mins

As the decline of British pubs continues, brands like Carling refuse to give up hope just yet. Their latest relief effort arrives in the form of this raucous promo for punk rock duo Slaves, with Laurie Vincent and Isaac Holman performing latest track ‘Bugs' to a cramped audience.

Like a demented open mic act, the pair turn the old-school boozer into a sweatbox. Alas, this boisterous scene is soon replaced by one of neglect and disrepair, as the band thrash to a crowd of none.

This transformation is illustrated through rapid-fire cuts and restless camerawork, as Vincent and Holden bring down more dust with each strum and hit.

As well as satiating the band's fanbase, it's a tactile reminder of the fate met by countless pubs up and down the country. Those who wish to save such venues now must vote with their feet… and their wallets.

Creative Agency: Havas London Ⓟ Ⓦ
Commissioner: James Hackett
Cinematographer: David Wright

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