DAVID reviews

27 November 2017

Sky Sports: Season's greetings.

by Andrew MacGregor


Sky Sports: “Festive Fixtures” - 60s

'Tis the season for friends, family, and football, according to this Sky Sports ad. Fans from north and south of the border brave the cold for some goalmouth action. For the likes of Harry Kane, itís business as usual. Notably, the broadcasterís festive schedule wonít include a Christmas Eve fixture. Sometimes you can have too much of a good thing.

It offers a clever twist on the standard way of looking at the festive period while reminding football fans that 'family' can have meaning broad enough to encompass the fellow sufferers who follow your team.


Creative Agency: Sky Creative Ⓦ
Creative Director: Daz Watkins
Senior Creative: Edward Mallin / Will McMullan / Liam Hill
Account Director: Nick Waddell
TV Producer: Al McGee
Film Production: Sky Creative Ⓦ
Director: Edward Mallin / Will McMullan
Producer: Dan Smith
Cinematography: Thomas Hole
Editor: Tim Hardy @ Stitch Ⓦ
Post Production: Coffee & TV
Sound Designer: Arge @ Envy Advertising Ⓦ
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