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10 January 2020

What are you made of?

by Andrew MacGregor


Skoda: “Made for Ireland” - 60s

Czech car maker Skoda aim to re-affirm their status as a major player in the Irish market, courtesy of this Zak Emerson-directed film. As the brand take a cautiously optimistic stance on car sales in 2020, the ad uses bracing photography and a graceful soundtrack to coax motorists from all walks of life into their dealerships.

These include eco-friendly businesswomen, young romantics, and a father-daughter duo who find comfort in defeat. Each vignette is attractively shot, and suffused with a crisp air of stoicism. This neatly underscores the brandís reputation for reliability, and manages to make an oft-overlooked attribute stand out.


Director: Zak Emerson Ⓟ Ⓦ (Merman Ⓟ Ⓦ)
Cinematographer: Joe Cook
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Josh Campbell / Dan Beckwith @ Factory Ⓟ Ⓦ

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