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29 April 2019

True Horse Power

by Syd Briscoe


Sixt: “Horse” - 30s

Car rental service Sixt add to the curiously well-populated canon of ads featuring dancing horses with this amusing outing. A guy stops a likely-looking vehicle for an unusual display of, er, horsepower... although the occupants remain nonplussed.

While the rider seems inordinately proud of his stallion's fleet feet, the drivers care naught for Pancho's self-esteem. Indeed, they're so pleased with their cheap rental from the advertised company that they drive off without a care - leaving both rider and ridden in the dust. Director Camila Zapiola has the comic timing just right with this one.


Creative Agency: And Rising Ⓟ Ⓦ
Creative: Louis Jopling / Toby Roberts
Senior Acc Handler: Peter Glasson
Film Production: BOLD Ⓟ Ⓦ
Director: Camila Zapiola ♀ Ⓟ Ⓦ
Producer: Rob Godbold
Cinematographer: Jaime Feliu Torres
Editor: Elena De Palma ♀ Ⓟ Ⓦ / Steven Waltham @ Whitehouse Post Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: James Utting / Anthony Moore @ Factory Ⓟ Ⓦ

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