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24 September 2019

Settling Sleep Scores

by Syd Briscoe


Simba: “Made for Peace” - 60s

Travelling back in time to alter world events is an oft-used trope in media, but sending back comfortable beds to change the course of history is a new spin on things. This commercial for mattress brand Simba suggests that the Cuban Missile Crisis could have been settled over a game of tennis if everyone had just slept better... which is probably not entirely untrue.

Strong production design and costume work imbues the scenario with a fresh and irreverent sheen, as the Russians and Americans face off and the crowd enjoy the show with snacks and pampering. Quite possibly the most light-hearted take on potential annihilation we've seen recently - but it works.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
CCO: Ian Heartfield
Creative: Doug Fridlund / Mikael Alcock
Account Director: Jamie Bolton
Account Manager: Alexandra Hearth
Strategy Director: Tom Patterson
Agency Producer: David Lynch
Ass't Prod (Agency): Charlie Hurlock
Film Production: Smuggler Ⓟ Ⓦ
Director: Guy Shelmerdine Ⓟ Ⓦ
Producer: Nick Sutherland-Dodd
Editor: John Smith Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Sound Designer: Will Cohen @ String and Tins Ⓟ Ⓦ

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