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4 March 2019

I Heart NY

by Syd Briscoe

Seamless: “We Fuelled This City” - 70s

Food delivery service Seamless enter the realm of musicals with this attractive commercial. Riffing on Starship's classic 80s anthem 'We Built This City', the brand's delivery drivers take on the role of cycling superheroes - fuelling their launch city of New York with food of all varieties.

With rewritten lyrics referencing different foodstuffs, the film takes viewers all the way back to the company's founding at the turn of the century and through to the present day. Nods to everything from the legalisation of gay marriage to 2003's blackout are handled with humour and skillfully realised.

The film also serves as an affectionate tribute to twenty years of deliveries, with a clean and colourful animation style which references cartoon cultural touchstones such as The Simpsons and Futurama. Upbeat, celebratory work.

Film Production: Hornet Inc Ⓟ Ⓦ
Director: Andy Baker Ⓦ (Strange Beast Ⓟ Ⓦ)
Producer: Desiree Stavracos / Lucia Davies
Art Department: Pete Sharp / Andy Baker
Compositor: Tavet Gillson / John Harrison

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