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31 May 2019

Lost at sea.

by Andrew MacGregor

Sea-Watch: “Hold Your Breath” - 78s

This uncompromising ad for German humanitarian group Sea-Watch forces viewers to watch a young boy's last moments as he struggles underwater. Shot in one harrowing take, Joakim Reveman's film emphasises how quickly the ocean can take a life - now a tragically common occurrence for refugees crossing the Mediterranean Sea.

Physically jolting and politically charged, the piece casts an accusatory look at those unwilling to help those in need. That it's done through the eyes of a child only compounds the ad's impact, with muffled dialogue and cries for help further accentuating the dread.

Director: Joakim Reveman Ⓟ Ⓦ (Another Film Company Ⓟ Ⓦ)
Music Production: MassiveMusic

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