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5 June 2019

Breaking the Habit

by Syd Briscoe

SantÚ Publique France: “One Month” - 60s

People experience the various stages of smoking-cessation grief in this entertaining commercial for France's public health authority. Celebrating the efforts of those who stuck to a pledge to spend 30 days without a cigarette for Tobacco-Free Month, the film offers a heightened yet all-too familiar depiction of what it feels like to kick a habit.

From emotional breakdowns depicted as exploding buildings to lashing out at others (and enough sweat to rival any sports ad), the humour which underlines these scenes effectively de-fangs the experience - all the better to inspire would-be quitters. The triumphant exploration of life's improvements post-smoke (exercise, better breathing, better sex) should change a few minds, too.

Film Production: Henry Paris Ⓟ Ⓦ
Director: Jakob Marky Ⓟ Ⓦ (Sweetshop Ⓟ Ⓦ)
Producer: Hugo Diaz
Cinematographer: Andreas Bj°rseth

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