DAVID reviews

29 November 2017

Samsung: Give a little, get a little

by Syd Briscoe


Samsung: “Concierge” - 60s

A dedicated concierge gets the appreciation he deserves in this heartwarming ad for Samsung. We see the guy going the extra mile for the residents of his apartment building, ensuring that everybody feels at home.

From Diwali to Hanukkah, the guy painstakingly decorates the lobby according to the season, putting in the effort to celebrate everyone's culture equally. It's a lovely show of diversity from Samsung, and one which feels authentically inclusive.

The satisfying conclusion has the rest of the building giving back to their thoughtful caretaker, who's neglected his own needs in favour of theirs. The choice of present won't surprise you, but it will warm cockles regardless.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group CCO: Ben Priest
CCO: Richard Brim
Deputy ECD: Antony Nelson / Mike Sutherland
Creative: Steve Wioland / Matt Woolner
Account Director: Olivia Chittenden
Account Manager: Alice Sopwith
Business Team: Charlotte Cook
Planner: Ben Worden
TV Producer: Panos Louca
Ass't Prod (Agency): Christopher Battye
Film Production: Independent Ⓟ Ⓦ
Director: Gary Freedman Ⓟ Ⓦ
Producer: Cathy Green
Executive Producer: Jani Guest
Cinematography: Stephen Keith-Roach
Editor: Adam Spivey @ The Playroom
Post Production: Magda Krimitsou @ MPC Ⓦ
VFX Shoot S'visor: Bill McNamara / Ian Murray
Colourist: Jean-Clément Soret
Sound Design: Factory Ⓦ
Music Supervision: Sian Rogers / Sean Craigie-Atherton @ Siren Ⓦ
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