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20 June 2019

Another Giant Leap

by Syd Briscoe

Samsung: “Apollo 13” - 60s

Samsung go back in time to celebrate their long history of technical innovation with this 60" ad. Director James Marsh takes viewers not only through the years but around the world, as the film shows a diverse array of nations and races united by one thing: being completely gripped by watching the first man on the moon.

It's a familiar yet shrewd conceit, not only for its pervasive nostalgia but also reminding us just how far television technology has come in an extremely short period of time. From black and white sets in shop windows to the brand's new QLED 8K screens, the humble box continues to evolve and shape how we see the world.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
ECD: Daniel Bonder
Creative: Jordy Molloy / Toby Kennedy
Head of Film: Victoria Bennett
Agency Producer: Erica Serio
Film Production: Pulse Films Ⓟ Ⓦ
Director: James Marsh Ⓟ Ⓦ
Executive Producer: Davud Karbassioun
VFX: The Mill Ⓟ Ⓦ
VFX Shoot S'visor: Kshitij Khanna
Colourist: Fergus McCall @ The Mill Ⓟ Ⓦ

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