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23 July 2019

How Do You Sleep?

by Syd Briscoe


Sam Smith: “How Do You Sleep?” - 3 mins 49s

Cementing his role as the king of break-up anthems, Sam Smith dances the blues away in this glossy promo for latest single 'How Do You Sleep'. With choreography by Parris Goebel, the film evokes the expressive movements of vogueing and the drag ball scene as Smith ponders why he's still so unlucky in love.

Interspersed with snippets of CCTV footage and shots of a soulless mannequin occupying his bed, one could speculate that this promo suggests trying to have relationships in the spotlight is wearing on the London-born crooner. Regardless, the confident final shot suggests he's not that heartbroken after all.


Director: Grant Singer
Production Services: Anonymous Content Ⓦ
Choreography: Parris Goebel

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