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30 April 2020

Wait for me.

by Andrew MacGregor


SHN: “We'll Meet Again” - 2 mins 21s

Remember that god-awful cover of John Lennon’s ‘Imagine’ by Gal Gadot and other celebrities who should have known better? It’s hard to believe that was over a month ago. Thankfully, lessons have been learned in the meantime, as demonstrated by this ad for the Stay Home Now (SHN) campaign.

Stitching together footage provided by celebrities and frontline workers, director Malcom Venville delivers a warm and humble take on wartime classic ‘We’ll Meet Again’. Crucially, the cast resist the urge to summon their inner Vera Lynn - opting instead for a conversational, spoken word version. The result is far more honest and palatable than any Hollywood cringe-fest.


Creative Agency: St Luke's Ⓟ Ⓦ
CCO: Al Young
ECD: Rich Denney
Account Director: Neil Henderson
Agency Producer: Chloe London
Editor: Rick Russell Ⓦ @ Final Cut Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music: We'll Meet Again - Ross Parker/Hughie Charles

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