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8 October 2019

Stick to it.

by Syd Briscoe

Royal London: “Determination Since 1861” - 60s

Determination is the name of the game in this intrepid outing for Royal London insurance. Gethin Alderman's memorable spokesman is replaced by a sticky wall climber who decides to get out and explore the world, steadily making his way to his ultimate destination: an entire building of shiny windows.

The animation work is lovingly executed, as the tenacious toy navigates windshields, building sites, and gutters on his ceaseless mission. Not to mention the threat of curious pigeons, territorial cats, and being washed down the drain.

A classical soundtrack adds unexpected tension, too, ensuring that the audience feels invested in the protagonist's victory... only for him to immediately start climbing again. How's that for resolve?

ECD: Darren Bailes
Creative Director: Kieran Knight / Veryan Prigg
Creative: Harry Osborne / Sam Sword
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ

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