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4 June 2019

Autre Cuture

by Alice May

Rosalía: “Aute Cuture” - 2 mins 54s

Rosalia flaunts some seriously wicked nails in her latest video, which feels like a Brazilian take on Bollywood (Brollywood?) with its vibrant, busy choreography.

The narrative is that Autre Cuture is a mysterious beauty cult whose nail art skills are so perfect that magical properties are bestowed upon the hands of their recipients. In their groovy jacked-up truck they blow into town, perform elaborate acrylic miracles, and disappear again into the night; no doubt leaving the townsfolk giddy with amazement and delight.

We estimate the dust kicked up from the wheels will barely have settled before somebody pipes up: 'Be careful - you'll have someone's eye out with those'.

Commissioner: Saul Levitz
Film Production: PrettyBird Ⓟ Ⓦ
Director: Bradley & Pablo
Producer: Ross Levine
2nd AD: Laura Merians
Executive Producer: Candice Dragonas / Chris Clavadetscher
Cinematographer: Pablo Berron
Production Designer: Pele Kundren
Choreography: Charm La’donna
Editor: Nick Rondeau @ Work Ⓟ Ⓦ

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