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9 July 2019

Money makes the wheels go around.

by Jason Stone


Rolls-Royce: “Rules Rewritten” - 60s

Some life has been injected into an old advertising trope here as Gwendoline Christie from 'Game of Thrones' tells us that the 'rules have been rewritten' for the Rolls-Royce Phantom. Director Rankin has a refreshing lack of self-awareness when it comes to advertising clichés… preferring to amplify them to good effect rather than avoid them.

Christie appears to be having fun and as the forty-year-old actress must be considerably younger than this vehicle's usual drivers, it can be said - without fear of contradiction - that that the exuberance she's providing is youthful.

You don't see as many Rolls-Royces on the streets as you used to… perhaps, as a brand, it's a victim of its own successful association with wealth - while the so-called 1% continue to ostentatiously flaunt their infinite resources, some of the brands which were previously used to signal the status of the filthy rich have fallen out of fashion because they're now considered gauche.

It's hard to know how Rolls-Royce might regain its previous kudos, but this film may well represent the best approach. After all, as a new generation of bulging-pocketed heirs and heiresses look for their own way of exhibiting their financial wherewithal, this car might provide exactly the right of combination of luxury and kitschness.


Creative Agency: Rankin Film Ⓟ Ⓦ
Film Production: Rankin Film Ⓟ Ⓦ
Director: Rankin Ⓦ
Cinematographer: Tony C Miller Ⓦ (WPA Ⓟ Ⓦ)
Editor: Struan Clay Ⓦ @ Final Cut Ⓟ Ⓦ
VFX: No.8 Ⓟ Ⓦ
Colourist: Simona Cristea @ Coffee & TV Ⓟ Ⓦ
Sound Designer: Ollie Usher @ No.8 Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.