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13 June 2019

Alternate Reality

by Syd Briscoe


Roche: “The Two Lives of Sara” - 3 mins 24s

Finnish pharmaceutical company Roche raise awareness about the early detection and treatment of MS in this affecting film. Shot split-screen style by director Pekka Hara, the film follows the life of Sara - detailing the way two alternate realities split and differ after her diagnosis.

While the differences start off small, it quickly becomes apparent just how important complying with treatment is to maintaining a patient's quality of life. Sara's struggles are delicately drawn, while the stark emotional impact as she faces the camera at the end is incredibly poignant.


Director's Agent: Agent Elson Ⓟ Ⓦ
Producer: Ari Laitinen
Production Designer: Aljosa Spajic
Stylist: Jelena Djordjevic
Choreography: Milan Gromilic
Editor: Antony Bentley

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