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7 May 2019

Barefoot Bosses

by Syd Briscoe

Robinsons Fruit Spring: “Natural Break” - 30s

Robinsons encourage consumers to get back to nature this summer with this upbeat offering. A pint-sized troop leader breaks an office out of its stale monotony, pointing out the potential pitfalls of spending too long in artificial environments with an amusing lack of tact.

The forthright approach certainly works, as another day on the corporate treadmill turns into an outdoor hangout. Trees are scaled, sprinklers are danced in, and - of course - Robinsons is used to hydrate after all the shenanigans. Director Mark Albiston has struck a perfect balance between 'deadpan' and 'carefree' with this campaign.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
Creative Director: Will John / Mark Slack
Creative: Barney Spiro / Harriet Ronn
Planner: Craig Adams
TV Producer: Megan Sutton
Film Production: Sweetshop Ⓟ Ⓦ
Director: Mark Albiston Ⓟ Ⓦ
Editor: Billy Mead Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Jon Purton / Puck Murphy @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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