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25 January 2019

Love Me Back (ft. Tove Styrke)

by Alice May

Ritual: “Love Me Back (ft. Tove Styrke)” - 3 mins 06s

Directorial duo StyleWar has done a lovely job with Ritual's new single; bestowing on it the kind of cool it aspires to have.

While a preoccupied boyf plays computer games his ennui-filled girl gets lost in her thoughts, which figuratively lead her through a maze. Alice-like, she shrinks and grows. A metal ball she drops into its corridors thunders along, smashing into walls; and she escapes through the portal doors of a cupboard back into the room where her guy momentarily glances up. She has not, she realises, made any progress: despite her meanderings she's stayed exactly where she was all along.

The promo is highly stylised and beautifully crafted: a lot of love has gone into the VFX so Nico Knudsen deserves a mention, as do Simon Wallin and Mårten Godske for the impressive set design.

Film Production: Smuggler Ⓟ Ⓦ
Director: StyleWar Ⓟ Ⓦ
Producer: Love Karlsson
Production Ass'nt: Isabella Wiklund
Executive Producer: Trine Pillay
Cinematographer: Viktor Kumlin
1st AC / Focus Puller: Simon Bengtsson
DIT: Joakim E Karlsson
Gaffer: Samuel Gonzales
Grip: Felix Jaktlund
Set Design: Simon Wallin / Mårten Godske
Stylist: Linda Öhrnström
Hair Design: Flora Velloso
Make-Up: Natalie Olenheim
3D VFX: Nico Knudsen

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