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5 February 2019

Deo-drama.

by Syd Briscoe


Rexona: “Walk of Shame” - 60s

This wonderfully over-the-top ad for Rexona tackles sweat patches in an unexpectedly theatrical fashion. Whenever a hapless young man dares to raise his arm, he triggers slow-motion horror from anyone unfortunate enough to absorb his B.O.

As children cry, adults scream, and dogs howl at the state of his pits, the level of slo-mo disgust escalates. The orchestral soundtrack only amplifies the humour, producing near-operatic levels of bodily drama.

Needless to say, the only countermeasure is a burst from the advertised deodorant - accompanied by a textbook shirt rip from the protagonist. Rarely has a yellow armpit stain been this entertaining.


Film Production: Sonny London Ⓟ Ⓦ
Cinematographer: Christopher Sabogal
Music: The Thieving Magpie

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