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10 October 2019

Tireless Threads

by Syd Briscoe

Rapha: “Ride in the Rain” - 60s

This kinetic commercial for Rapha gives the audience a visceral insight into into a stormy cycling trip. Focused on the brand's collaboration with Gore-Tex to supposedly create the ultimate wet-weather cycling jacket, the action takes place on a hilly rural road - camera following closely as three riders battle through the inclement conditions.

Potent sound design means we really feel every ounce of effort from the trio - each gasp for breath and gust of wind putting viewers right at the sodden thick of it. Meanwhile, director Thibaut Grevet's dynamic camerawork emphasises the grit and single-minded determination of his subjects.

Film Production: Knucklehead Ⓟ Ⓦ
Director: Thibaut Grevet Ⓟ Ⓦ
Producer: Ore Okonedo
Production Services: Jonas Hendrix
Cinematographer: Quentin Devillers
Editor: Matthew Felstead Ⓦ @ Big Chop Ⓟ Ⓦ
Post Production: Andrew Salem @ Big Buoy Ⓟ Ⓦ
VFX: Chris Major
Colourist: Mark Horrobin
Sound Designer: Michalis Anthis @ Big Kahuna

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.