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5 February 2019

Modern Meta

by Syd Briscoe


Ram Trucks: “Can't Remember” - 90s

This self-aware Ram Trucks commercial sees a couple of twenty-first-century cowboys discuss the big game - specifically, the iconic and memorable ads which have been aired during it over the years.

The pair's subdued conversation is nicely drawn, as they note "dogs and babies" are surefire crowd-pleasers while also referencing particular commercials - but, significantly - not the brands attached to them.

Even big-budget ads that don't show the product earn a wry nod, as the camera ultimately pulls back to show the advertised truck in all its glory. A self-referential comeback after last year's Martin Luther King debacle.


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