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25 July 2019

Lock and load.

by Andrew MacGregor


RAF: “Regiment Gunners” - 60s

Following their multifaceted recruitment film earlier this month, the RAF now turn their attention to the role of Regiment Gunner in this 60" outing. As the name suggests, personnel are trained to handle both light and heavy weaponry on the battlefield. As one soldier notes, however, they "still fly - just not up top".

Given the hardware on display, this is a more clinical affair than its predecessor. Close-ups of tightly coiled servicemen and women underline the temperament this role requires, as well as a patient trigger finger. Crucially, there's still enough chatter from the cast to keep the brand approachable to newcomers.


Creative Agency: Engine Ⓟ Ⓦ
Creative Director: Christopher Ringsell
Creative: Olly Courtney / Sonny Adorjan
Account Team: Harriet Pinnington / Richard Williams
Cinematographer: Jack Wilkinson Ⓦ (Vision Ⓟ Ⓦ)
1st AC / Focus Puller: Toby Goodger
Sound Recordist: Gus Collins
Art Department: Fred Allsop
Post Production: Denny Cooper Ⓟ Ⓦ (Director of Creative Colour) / Isabella Wakley (Producer) @ UNIT Ⓟ Ⓦ
Flame: UNIT Ⓟ Ⓦ
Sound Designer: Aaron Taffel Ⓦ @ Grand Central Ⓟ Ⓦ

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