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30 January 2019

Ghosts of Mortgage Past

by Syd Briscoe

Purple Bricks: “Regrets” - 60s

Purple Bricks explore pesky commission fees (or "commissery") in dramatic fashion in this operatic ad. A montage of people staring into the middle distance as though recalling a traumatic memory unfolds in syrupy slow motion, piquing our curiosity about what could possibly have sparked such a reaction.

Each scene is lovingly composed, as the camera pans out to reveal a woman drenching plates with gravy, a teacher letting anarchy reign, and a rugby player who's about to come back down to earth with a bump, among others.

The final reveal delivers a lovely sting in the tail, tying all the previous scenes together in wry fashion. It's effective way to draw attention to the online estate agency's offer, even if the ad may come too late for some.

Creative Agency: Snap London
Associate CD: Matt Hynds / Liam Wilson
Agency Producer: Catherine Long
Film Production: Partizan Ⓟ Ⓦ
Director: Djawid Hakimyar
Producer: Emily Crofton-Atkins
Production M'ger: Richard Wilson
Executive Producer: Jenny Beckett
Cinematographer: Simon Drescher
Editor: Russell Icke Ⓦ @ Whitehouse Post Ⓟ
Post Production: Joe West @ Stone Dogs Ⓟ Ⓦ
VFX: Dave Kiddie / Brian Carbin
Colourist: Duncan Russell @ Freefolk Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ

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