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4 July 2019

Bolt from the Blues.

by Andrew MacGregor

Puma: “This Is Our City” - 60s

Arsenal and Adidas kicked off this summer's replica kit war in style recently with a loquacious stroll through North London. This ad promoting the new Puma kit for Manchester City is a different beast, however, incorporating video games, Facebook reaction buttons, and northern grime in a frenetic 60".

As well as the ad's Man Utd-baiting tagline, the presence of manager Pep Guardiola and players Sergio AgŁero and Oleksandr Zinchenko amongst the throng of supporters should give fans the impetus to buy their 2019/20 wardrobe. We also admire the gall of rapper Bugzy Malone to ask Pep for a starting place.

Director: Josh Cohen Ⓦ (OB Management Ⓟ Ⓦ)
Cinematographer: Tristan Chenais Ⓦ (Image Partnership Ⓟ Ⓦ)
Art Department: Lucy Cooper / Ollie Edinburgh
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ

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