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24 April 2020

Dad's Destiny

by Syd Briscoe


Progressive: “Group Outing” - 30s

American insurance outfit Progressive provide an unusual service in their latest ad: training homeowners in the delicate art of not turning into their parents. From using speakerphone in public to offering unsolicited advice in the DIY aisle, it's an amusing look at the ways we find ourselves succumbing to the inevitable.

Director Martin Granger squeezes every ounce from agency Arnold’s droll script, including a forcibly restrained performance from two dads struggling not to comment on a person's brightly-dyed hair. It's enough to make anyone take a look in the mirror and wonder when they'll see their folks staring back.


Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Martin Granger Ⓟ Ⓦ

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