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10 December 2019

Every Stitch You Make

by Syd Briscoe

Prada: “Limited Edition” - 60s

Delicacy is the name of the game in this quietly satisfying commercial for Prada's limited edition collaboration with Adidas. Filmed with maximum detail on a minuscule scale, every step in the process of creating a bowling bag and a pair of sneakers is shot with a forensic attention to each stitch, loop, and loose thread.

In the vein of the 'tiny cooking' phenomenon which has spawned many a YouTube channel, only craftsmen's hands are seen as the high-end goods are painstakingly assembled in a clinical, Wes Anderson-inspired factory. Add in pleasantly visceral sound design, and this is a bona fide treat for fashion lovers' eyes and ears (though perhaps not their wallets).

Cinematographer: Patrick Otten
Production Designer: Mikey Hollywood Ⓦ (Vision Ⓟ Ⓦ)
Editor: Joce Hockings Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Time Based Arts Ⓟ Ⓦ
Colourist: Lewis Crossfield
Sound Designer: Diederik Idenburg

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