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18 March 2020

Pot Star

by Syd Briscoe

Pot Noodle: “Rock Star” - 30s

Many may be getting sick of instant noodles in the near future as their Covid-19 stashes run low, but this quirky ad for Pot Noodle shows there's still fun to be had. The action sees a bloke graduate from boring old potatoes to the advertised noodle snack - something which inspires him to change his life in all sorts of exciting ways.

Director Martin Granger keeps things squarely on the silly side here, as the bloke swaps barnets with his dog, joins a metal band, and becomes a viral sensation with the exquisitely named 'Filth Magnet'. This is lovely, upbeat work which provides a much-needed laugh in these trying times.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative: Colin Booth / Ben Stilitz
Agency Producer: Mary Fostiropoulos
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Martin Granger Ⓟ Ⓦ
Producer: Jess Ensor
Production M'ger: Lucy Banks
Production Ass'nt: Lauris Beinerts
Cinematographer: Alex Barber
Production Designer: Rosy Thomas Ⓦ (WPA Ⓟ Ⓦ)
Costume Design: Craig Sheppard
Hair Design: Bean Ellis
Make-Up: Bean Ellis
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: David Bass @ theodore Ⓟ Ⓦ

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