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7 May 2019

Dinnertime Delights

by Syd Briscoe

Pomidorka: “The Taste of Art” - 30s

The kitchen becomes a haven for artistic exploration in this fun ad for Russian tomato sauce brand Pomidorka. The business of preparing a meal becomes a sensual riot before our eyes - a veritable orgy of taste, smell, and sound as knives, water, and fire do their work... along with an armoury of culinary hardware.

The combination of dynamic table top work and a jazzy, drum-forward soundtrack is something we've seen before, which in no way diminishes the technical skill and visual verve required to make something as bog standard as tomato paste from a can seem fresh and exciting.

Director: Olaf van Gerwen Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)

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