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4 January 2019

Competitive eating.

by Andrew MacGregor

Pizza Hut: “Now That's Delivering” - 1 min 54s

Pizza Hut's New Year's resolution is to goad the competition whenever possible. That's according to this amusing piece from Iris and directors Fatal Farm, which takes aim at fellow pizza chain Domino's in not-so-subtle fashion.

Constantly tipping over a row of dominoes as if it's a legitimate corporate strategy, Pizza Hut's gregarious spokesman outlines the brand's new delivery perks - none of which can be found at their tile-based rivals, of course.

Given the ubiquitous nature of Domino's advertising in recent times, it will be interesting to see whether this brash approach tests loyalty in a significant way. Nevertheless, it's a fun opening salvo, and one that shows the fight for our pizza pounds is escalating.

Creative Agency: Iris London Ⓟ Ⓦ
CCO: Shaun McIlrath
Creative: Lou Bogue / Rupert Thornborough
Managing Partner: Ian Bradbury
Group Acc Director: Isabelle Taylor
Senior Planner: Ben Essen
Agency Exec Producer: Adam Walker
Film Production: Agile Films Ⓟ Ⓦ
Director: Fatal Farm Ⓟ Ⓦ
Editor: Ed Cheesman @ Final Cut
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Dan Beckwith @ Factory Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.