DAVID reviews

16 November 2017

PhotoBox: Witness Me!

by Syd Briscoe

PhotoBox: “Dog Warrior” - 40s

The irrepressible Los Pérez bring a riot of colour to our screens in this entertaining ad for PhotoBox. Capitalising on the current trend for physical photos over limitless digital albums, we watch a kid gearing up to give his parents a truly album-worthy photo op.

It's a great concept, as the camera slowly pans out to show the 'virtuoso of photographic dynamite' in all his glory. Bin lid shield, pipe cleaner headdress, and noble steed are revealed in glorious technicolour, as the adults scramble to grab their phones for a winning shot. Really great execution here - compelling work.

Film Production: Blink Ⓟ Ⓦ
Director: Los Pérez Ⓟ
Producer: Andrew Studholme
Executive Producer: Ben Sharpe
Cinematography: Jose Luis Bernal
Production Design: Martin van Der Meijden
Editor: Saam Hodivala @ Work Ⓦ
Colourist: George Kyriacou @ MPC Ⓦ
Sound Designer: Dan Beckwith @ Factory Ⓦ
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