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8 January 2019

Praise the shave.

by Syd Briscoe

Philips: “Shave Right” - 60s

While subscription-based rivals double-down on value, Philips bring gravitas to the act of shaving in this lofty commercial. Gone are sector standards like sharp suits and celebrity whiskers, with agency Ogilvy and director Meeto offering a more nuanced look at modern masculinity.

Fitness, fatherhood, and distinctive dressing are all covered as aspirational aspects of menkind, as are - more unusually - make-up artistry and a fierce commitment to individuality. It all adds up to the brand's plea to be a nerd, make mistakes, and be as soft or tough as you like - but for goodness sake, do it without shaving rash.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
Group ECD: Gerry Human
Creative: Trevallyn Hall / Alison Hingle
TV Producer: Ruth Darsow
Film Production: Missing Link Films Ⓟ Ⓦ
Director: Meeto Ⓦ
Producer: Ben Link
1st AD: Ed Bellamy
Executive Producer: Heather Link
Cinematographer: Jacob Møller
Editing: Marshall Street Editors Ⓟ Ⓦ
Post Production: Gramercy Park Studios Ⓟ Ⓦ
Colourist: Ben Rogers
Flame: Grant Connor / Jon Berridge
3D VFX: Jonathan Watkins
Animation VFX: Billy Wright
Music Production: MassiveMusic

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