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11 August 2019

A slice of life.

by Jason Stone


Peroni: “La Passeggiata” - 60s

A beautiful slice of Italian life is served up in this undemanding but pleasant ad for Peroni. There's a rare diversity angle here, as the protagonists aren't limited to the usual demographic with some of its participants of pensionable age. This is highly commendable, especially as the film is asserting that they have as much right to be flirting while out on the town as their younger compatriots.

Director Jake Nava has a terrific eye, and each shot has been beautifully composed. It has a pop promo sensibility albeit, one unlikely to set the world on fire but it works extremely well in this context. The beer itself slots in neatly, and the film reinforces this brand's image as the choice of the discerning drinker.


Creative: Juliet McLaren
Director's Agent: ENID London Ⓟ Ⓦ
Producer: Ben Cooper
Editor: Ben Stephens Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.