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9 July 2019

The power of three.

by Andrew MacGregor


Peperami: “We Are Animal” - 48s

You know something's changed at Peperami when their famously expendable mascot comes face-to-face with some rotor blades and survives. No longer content with life as meat for the grinder, Animal declares himself "#Fearless" after leaping over a helicopter... and he's not the only one with a point to prove.

Completing the meaty trinity are his chicken and beef counterparts, each with their own faux-inspirational hashtags. None of the three are your typical sporting role models - after all, when was the last time you heard an Olympic weightlifter let one rip?

Nor are the brand suggesting their snacks are ideal training fuel, as there's only so much labels like 'protein kick' can do. Instead, this is simply a fun knock at the language of portentous sports ads which leaves a satirical aftertaste.


Creative Agency: Atomic London Ⓟ Ⓦ
Creative Director: Dave Henderson / Guy Bradbury
Creative: Matt Welch / Simon Welch
TV Producer: Tim Page / Phoebe Fleming @ Heads Up Production Ⓦ
Film Production: Partizan Ⓟ Ⓦ (Studio)
Director: Rick & Mario
Producer: Gerri McCarthy / Leo Green
Executive Producer: Duncan Gaman
Colourist: Jack McGinity @ Cheat
Sound Designer: Dominic Dew @ Jungle Ⓟ Ⓦ
Composer: Fred Ashworth @ Native Ⓟ Ⓦ

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