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7 January 2019

Winter Wonderland

by Syd Briscoe

Penny: “Arctic” - 1 min 55s

This touching commercial for German supermarket Penny reminds us that Christmas needn't be a spending contest. The accompanying visuals are charmingly animated, as the film charts a mother's struggle to provide everything her child could want while balancing a tight budget.

The emotional tone is struck just right, allowing the audience to feel both the mother and child's frustration in their differing ways. It makes the final, dreamlike reveal extra heartstring-tugging... and just when we thought we were finally burnt out on the spirit of the season.

Film Production: Glassworks Ⓟ Ⓦ
Director: Hugo Rodriguez / Darren Macpherson / Rüdiger Kaltenhäuser
Editor: Benjamin Putland
Post Production: Glassworks Ⓟ Ⓦ
Colourist: Scott Harris @ Glassworks Ⓟ Ⓦ

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