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10 October 2019

Spooky Supplies

by Syd Briscoe

Party City: “It's Alive” - 40s

US party supply chain store Party City prepare for Halloween with chutzpah in this well crafted ad. A couple of employees get things ready in-store after hours, only for the costumes and decorations to have a lot more life in them than one might expect.

From giant spiders wandering the aisles to body-popping robots crashing in from space, the pair go about their business unperturbed despite their magical companions. Lovely creature design and seasonal visuals (we particularly like the zombie suspended next to the kit for making similar wounds) makes sure things end on a suitably spooky note, too.

Film Production: The Corner Shop Ⓟ
Director: Jonathan Herman Ⓟ Ⓦ
Producer: Suzie Greene Tedesco
Head of Production: Jessica Miller
Executive Producer: Anna Hashmi
Cinematographer: Barry Parrell
Production Designer: Richard Berg
Editor: Mark Edinoff Ⓦ @ Work Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ

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