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30 October 2019

We'll grow strong.

by Andrew MacGregor

Ovarian Cancer Action: “I Will Survive” - 60s

Ovarian Cancer Action are the latest brand to enlist Gloria Gaynor's services as the charity bid to safeguard the next generation - represented here by a young cast performing a spoken-word version of I Will Survive'.

Some of the children sound more confident than others - one girl never rises above a whisper - but this only adds to the film's careful mix of vulnerability and strength. In this context, the line "I've got all my life to live" takes on new urgency.

It's left to a grown-up - Kate Winslet, specifically - to reveal why the stakes are so high. According to the advertised charity, one woman in the UK currently dies from ovarian cancer every two hours... and this gently powerful cover means to remedy that statistic.

Creative Agency: RKCR/Y&R Ⓦ
ECD: Pip Bishop / Chris Hodgkiss
Account Team: Vicky Jacobs / Siobhan Woodrow / Nick Fokes
TV Producer: Jody Allison / Tim Page / Phoebe Fleming @ Heads Up Production Ⓦ
Film Production: Snapper Ⓟ Ⓦ
Director: Joanna Bailey ♀ Ⓟ Ⓦ
Director's Agent: ENID London Ⓟ Ⓦ
Producer: Rosie Pike
Executive Producer: Brock van den Bogaerde
Cinematographer: Ben Smithard
Editor: Sam Gunn Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: Saskia Delius @ MPC Ⓟ Ⓦ
Colourist: Seamus O'Kane @ The Mill Ⓟ Ⓦ
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ
Music Supervisor: Dan Neale @ Native Ⓟ Ⓦ
Music Arranger: Fred Ashworth @ Native Ⓟ Ⓦ
Vocals / Music: Birdy
Voiceover: Kate Winslet
Music: I Will Survive - Gloria Gaynor (cover)

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