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16 April 2019

Winner takes all.

by Andrew MacGregor


Orange: “Content Battle” - 2 mins 27s

This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings.

While such genre mash-ups are nothing new, the commercial delivers a lively foot-stroke-car-stroke-boat chase, with eclectic production design and vehicle work ensuring our attention doesn't waver. One or two loose transitions aside, it's a diverting tribute to the power of choice - that is, if you're the one with the remote control.


Agency Production: Prodigious Ⓟ Ⓦ
Agency Producer: Benjamin Auberdiac
Director: François Rousselet Ⓟ Ⓦ (Riff Raff Films Ⓟ Ⓦ)
Cinematographer: Matias Boucard
Music: Green Hornet - Billy May

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