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10 June 2019

Cat's Eye View

by Syd Briscoe


Onken: “You're Adequate” - 20s

Cat lovers will identify with the sentiment at the heart of this amusing Onken film... although many will wish they could see a similar gesture from their own mog. While caring for a furry friend can feel like a thankless task (particularly without the enthusiastic gratitude of a dog), the cat in this 20" ad has finally decided to show its owner some appreciation.

The beast's delivery makes the ad, as a surprisingly gruff voice emanates from its fluffy, well-brushed face. The reluctant affection is also well-played, with a jaunty 'You're Adequate' balloon lending the whole situation a cheery accent. The owner's resulting baffled delight will be familiar to kitty-wranglers everywhere.


Creative Agency: The&Partnership Ⓟ Ⓦ
Creative Director: Sam Willard
Managing Director: Steve Parker
Senior Acc Handler: Charlotte Scott
Account Director: Jessica Bailey
Strategy: Isabel Day
Strategy Director: Flora Proudlock
Agency Producer: Alfie Glover-Short
Film Production: MindsEye Ⓟ Ⓦ
Director: Brad Lubin Ⓟ Ⓦ
Producer: Hera King
Executive Producer: Hughie Phillips
Cinematographer: Ed Wild
Editor: Gareth McEwen Ⓦ @ Speade Ⓟ Ⓦ
Post Production: Lydia Evitt @ Coffee & TV Ⓟ Ⓦ
VFX: Luke Todd
Colourist: Simona Cristea @ Coffee & TV Ⓟ Ⓦ
3D VFX: Jonny Grew / Josh George
Sound Designer: Tony Rapaccioli @ Wave Ⓟ Ⓦ

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