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7 January 2020

Gordon, we hardly knew ye.

by Andrew MacGregor

On The Beach: “John” - 60s

Everyone copes with loss differently: some practise mindfulness, others drink themselves into a stupor. John Trowler, however, prefers the sun lounger method. Itís presumably what his late pet goldfish, Gordon, would have wanted.

According to narrator Iggy Popís gravelly baritone, an ex-goldfish should be the least of Johnís worries. A botched burial at sea (i.e. the toilet) has led to a catastrophic sewage emergency at homeÖ and, erm, subsequent military intervention. Not that John looks remotely fussed.

This sun-kissed sangfroid, it transpires, is down to his choice of beach holiday via online travel agents On the Beach, who suggest they offer a whole other level of escapism - and are damn funny about it.

For the ad to be truly effective, however, viewers must tune into Iggyís languorous account immediately or risk being lost at sea. Clearly, Both On the Beach and agency Uncommon believe itís worth the risk.

Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ
Producer: Kwok Yau
Production Services: PSP Production Portugal & Malta Ⓦ
Cinematographer: Dan Holland Ⓦ (WPA Ⓟ Ⓦ)
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Jon Clarke / Mark Hills @ Factory Ⓟ Ⓦ
Audio Producer: Beth Massey

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